Allen Xu - UI/UX Product Designer
Allen Xu - UI/UX Product Designer
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Priceline – Push Notifications Case Study

We were adding 2 new types of notifications to increase the user engagement rate with our native iOS app. With the introduction of Trip Updates, Exclusive Deals and the existing Booking Confirmation notifications, we needed to provide a more intuitive interface and personalized experience to our users. I was responsible for designing the notifications from research to launch and A/B test the design variations, as well as simplifying the UI for the setting screen.

 To take the full advantage of the “soft” notification, I had a brainstorm session with the PM to discuss the benefits and where in the path of the app our users would be more willing to grant permission to be notified from our app. We found that even if the user denies the “soft” notification at the moment. we would still have the ability to ask again in the future when they were more engaging with us. I worked with the marketing team on the copy and choosing the best 3 trip images for A/B testing.

To take the full advantage of the “soft” notification, I had a brainstorm session with the PM to discuss the benefits and where in the path of the app our users would be more willing to grant permission to be notified from our app. We found that even if the user denies the “soft” notification at the moment. we would still have the ability to ask again in the future when they were more engaging with us. I worked with the marketing team on the copy and choosing the best 3 trip images for A/B testing.

 We agreed to trigger the notification when the user tapped on the Notification for the first time in the Setting screen, because it showed that they could be interested in to be notified. 

We agreed to trigger the notification when the user tapped on the Notification for the first time in the Setting screen, because it showed that they could be interested in to be notified. 

 These are some of the wireframes I shared with the PM during the early design process. The goal was to simplify the interface and reorganize the information so they would be very easy to use.

These are some of the wireframes I shared with the PM during the early design process. The goal was to simplify the interface and reorganize the information so they would be very easy to use.

Settings New & Old Designs

Settings New & Old Designs

The design elements on the simplified Setting screen were carefully thought through for an intuitive experience. All information and actions are visible to users without scrolling for iPhone 5 and above, because the percentage of customers who used iPhone 4 and below was extremely low.

Results

Results

The tests were positive and increased the user engagements by a total of 28.4%.